Published June 8, 2023
The NBA Time Machine:
1977
Bigger Ambitions
The NBA-ABA Merger
Why Did It Happen?
The American Basketball Association had been posing a threat to the NBA since 1967. Applying a clever marketing scheme that encouraged flashy play and colorful aesthetics, its presence nationwide in small markets earned it a cult following that eventually reached unforeseen heights. Because of its willingness to pay star players large contracts, it disrupted the financial appeal of its older rival. Players such as Rick Barry adamantly wanted to be in the ABA, and even coaches (i.e., Alex Hannum) eagerly switched sides.
This means of financial and social pressure exhibited by the league was eventually repurposed with the end goal of forcing a merger. Bringing ABA teams to the NBA was a way for franchise owners to essentially double their profit, and seeing the success of the AFL-NFL merger in football only intensified their motivation.
There were consistent attempts to fuse the leagues as early as 1970, but the antitrust lawsuit Robertson v. National Basketball Ass’n – which was filed with the independency of players in mind – blocked the chance of it happening. It was therefore delayed until 1976.
New Teams
By the ABA’s final season, it was down to only seven franchises. Two of its nine heading into the calendar folded, and it was clear that the financial composure of these organizations was mediocre at best. As a result, the NBA wanted to take on teams that were not only stable, but profitable. Its ultimate choices were the Denver Nuggets, San Antonio Spurs, Indiana Pacers, and New York Nets.
The Nets and Nuggets were no-brainers given their long-term success and marketable players. Meanwhile, San Antonio was favored because of its impressively dedicated fanbase. The admission of Indiana was perhaps the least clear-cut – the Chicago Bulls were concerned with losing another facet of their mid-west fanbase. However, they knew that Indiana residents would despise them had word broke out of their influence in the Pacers’ future. Therefore, they chose reason and encouraged the inclusion of Indiana over the Kentucky Colonels.
Such a decision paid off, given they ended up receiving Kentucky’s superstar center Artis Gilmore.
Before entering the league, a number of requirements were emphasized by the NBA:
- The addition of these teams was treated no differently than an expansion. As a result, they had to pay an expansion fee and would not have any ABA records officially recognized.
- They would receive no leverage in the league’s power dynamic – they could not vote on financial matters or the league’s structure for their first two seasons. They were also prohibited from receiving television money for their first three.
- The two teams not admitted into the NBA – that being the Kentucky Colonels and Spirits of St. Louis – would have their players made available via dispersal draft.
- None of the four merging franchises could participate in the league’s 1976 draft, but could still receive personnel through the dispersal.
The Nets were also required to pay $4.8 million to the New York Knicks for directly contesting their location. The Nets attempted to avoid this fee through offering ABA phenomenon Julius Erving – however, the Knicks declined, which forced the Nets to react in financial desperation. They sent Erving to the Philadelphia 76ers for $3 million, losing any chance at serious contention for the price of remaining in the new league.
Playoffs Expansion
Due to the influx of new teams, the playoffs were expanded from ten participants to twelve. The winner of each Division would now receive a bye in the first round, similarly to the format used before the mid-60’s.
Blazer Mania
An under-the-radar shift in the league’s power dynamic was owed to the Portland Trail Blazers, who had finally managed to fuel their desire to win. This begun with the hiring of Jack Ramsay. Jumping ship from the Buffalo Braves, little was proven by him as a coach – there was only one season above fifty wins to his name, and only one playoff series was won in his career. Regardless, his passion and positive relationship with players made him an ideal – and eventually, worthwhile – hire.
Also instrumental in Portland’s growth was the presence of a healthy Bill Walton. The 1974 first overall pick had yet to play over fifty-one games in a season, even missing two-thirds of his rookie year. It was borderline impossible for the Blazers to properly click without him on the floor consistently.
His sixty-five games played this time around was good enough for the franchise’s first winning record and playoff berth. Walton finished second in M.V.P. voting while building a strong defensive reputation.
The addition of Maurice Lucas – who became the team’s leading scorer after joining through the ABA dispersal draft – also gave the Blazers two versatile scoring options.
Standout Players
Around the League
Team Standings
Notes
An asterisk (*) indicates that the team qualified for the playoffs.